Christophe Spinetti, Monday 15 November 2021As an expert and app reseller, you must be ready at all times to respond to the solicitation of a potential lead, or a future contributor. Whether in a public or private setting, you should regularly have a pitch ready for any eventuality. The best is to have a proven pitch for different situations. So the principle of the pitch is simple. The goal is to prove in a few minutes the interest and the merits of your product or service. Whether it's for your current business or for a business in creation. The original name is "Elevator pitch" to illustrate the fact that your speech must fit in a time frame as short as an elevator ride. And the shorter the pitch, the more specific it should be. In this article, we'll try to be exhaustive, so you'll have to pick and choose from the information we give you to build (and test...) the best pitch possible.