GoodBarber Team, Thursday 16 December 2021OTT apps are software tools that deliver live or on-demand video content through the use of a smart device (laptop, smartphone, smart TV, or tablets) that’s connected to the internet. These bypass the traditional distribution method of broadcast, cable or satellite TV. OTT apps allow viewers to instantly stream videos on any device, wherever and whenever it suits them. Likewise, these apps live on OTT app TV platforms such as Android TV, Amazon Fire TV, Roku Box, and tvOS (Apple TV), or mobile platforms like Android and iOS. As a multi-billion-dollar industry, over-the-top (OTT) applications are becoming the future of TV and online streaming services by changing the way people consume video content. In fact, experts believe that OTT app usage is set to grow to a $120 billion industry by 2022.